Leading Pharmaceutical Innovation How to Win the Life Science Race / by Oliver Gassmann, Alexander Schuhmacher, Max von Zedtwitz, Gerrit Reepmeyer.

This book investigates and highlights the most critical challenges the pharmaceutical industry faces in an increasingly competitive environment of inflationary R&D investments and tightening cost control pressures. The authors present three sources of pharmaceutical innovation: new management me...

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Bibliographic Details
Main Authors:	Gassmann, Oliver (Author), Schuhmacher, Alexander (Author), von Zedtwitz, Max (Author), Reepmeyer, Gerrit (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Springer, 2018.
Edition:	3rd ed. 2018.
Series:	Springer eBook Collection.
Subjects:	Management. Industrial management. Pharmaceutical technology. Pharmacy management. Pharmacy. Health care management. Health services administration. Health economics. Electronic resources (E-books)
Online Access:	Click to view e-book
Holy Cross Note:	Loaded electronically. Electronic access restricted to members of the Holy Cross Community.

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Call Number:	E-Book
Copy 1	Available

Leading Pharmaceutical Innovation How to Win the Life Science Race / by Oliver Gassmann, Alexander Schuhmacher, Max von Zedtwitz, Gerrit Reepmeyer.

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