Persuasive Recommender Systems Conceptual Background and Implications

Persuasive Recommender Systems Conceptual Background and Implications / by Kyung-Hyan Yoo, Ulrike Gretzel, Markus Zanker.

Whether users are likely to accept the recommendations provided by a recommender system is of utmost importance to system designers and the marketers who implement them. By conceptualizing the advice seeking and giving relationship as a fundamentally social process, important avenues for understandi...

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Bibliographic Details
Main Authors: Yoo, Kyung-Hyan (Author), Gretzel, Ulrike (Author), Zanker, Markus (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: New York, NY : Springer New York : Imprint: Springer, 2013.
Edition:1st ed. 2013.
Series:SpringerBriefs in Electrical and Computer Engineering,
Springer eBook Collection.
Subjects:
Artificial intelligence.
Data mining.
Electronic resources (E-books)
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Call Number: E-Book
Status: Available

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