Leading Pharmaceutical Innovation Trends and Drivers for Growth in the Pharmaceutical Industry

Leading Pharmaceutical Innovation Trends and Drivers for Growth in the Pharmaceutical Industry / by Oliver Gassmann, Gerrit Reepmeyer, Maximilian von Zedtwitz.

Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business pra...

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Bibliographic Details
Main Authors: Gassmann, Oliver (Author), Reepmeyer, Gerrit (Author), von Zedtwitz, Maximilian (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2008.
Edition:2nd ed. 2008.
Series:Springer eBook Collection.
Subjects:
Management.
Industrial management.
Economic policy.
Public health.
Pharmacy.
Electronic resources (E-books)
Online Access:Click to view e-book
Holy Cross Note:Loaded electronically.
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