Measures for Innovating Business Models An Empirical Study of German SMEs

Measures for Innovating Business Models An Empirical Study of German SMEs / by Oana Buliga.

The literature on business model innovation mainly regards large enterprises and is not tailored to SME characteristics. Oana Buliga takes an exploratory look at whether SMEs use strategies which are mainly designed for large enterprises for innovating their business models. The results show that SM...

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Bibliographic Details
Main Author: Buliga, Oana (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014.
Edition:1st ed. 2014.
Series:BestMasters,
Springer eBook Collection.
Subjects:
Small business.
Management.
Industrial management.
Business.
Management science.
Electronic resources (E-books)
Online Access:Click to view e-book
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