Strategic Retail Management Text and International Cases

Strategic Retail Management Text and International Cases / by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein.

This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of...

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Bibliographic Details
Main Authors: Zentes, Joachim (Author), Morschett, Dirk (Author), Schramm-Klein, Hanna (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2017.
Edition:3rd ed. 2017.
Series:Springer eBook Collection.
Subjects:
Trade.
Business.
Commerce.
Sales management.
Marketing.
Electronic resources (E-books)
Online Access:Click to view e-book
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