Management of the Fuzzy Front End of Innovation

Management of the Fuzzy Front End of Innovation edited by Oliver Gassmann, Fiona Schweitzer.

This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as fro...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Gassmann, Oliver (Editor), Schweitzer, Fiona (Editor)
Format: eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2014.
Edition:1st ed. 2014.
Series:Springer eBook Collection.
Subjects:
Management.
Industrial management.
Information technology.
Business—Data processing.
Market research.
Marketing.
Organization.
Planning.
Electronic resources (E-books)
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