Tourism Marketing for Developing Countries Battling Stereotypes and Crises in Asia, Africa and the Middle East

Tourism Marketing for Developing Countries Battling Stereotypes and Crises in Asia, Africa and the Middle East / by Eli Avraham, Eran Ketter.

Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .

Saved in:
Bibliographic Details
Main Authors: Avraham, Eli (Author), Ketter, Eran (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
Edition:1st ed. 2016.
Series:Springer eBook Collection.
Subjects:
Leadership.
International business enterprises.
Marketing.
International economics.
Tourism.
Management.
Development economics.
Electronic resources (E-books)
Online Access:Click to view e-book
Holy Cross Note:Loaded electronically.
Electronic access restricted to members of the Holy Cross Community.
Login for hold information

‌

Click to view e-book

Online

Holdings details from Online
Call Number: E-Book
Status: Available

Similar Items