Success Factors of Regional Strategies for Multinational Corporations Appropriate Degrees of Management Autonomy and Product Adaptation / by Patrick Heinecke.

This work examines the factors that drive the success of Multinational Corporations (MNCs) in their pursuit of regional strategies. The author develops a comprehensive regional success factor model, by which the effects of regional management autonomy and regional product and service adaptation on t...

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Bibliographic Details
Main Author: Heinecke, Patrick (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Heidelberg : Physica-Verlag HD : Imprint: Physica, 2011.
Edition:1st ed. 2011.
Series:Contributions to Management Science,
Springer eBook Collection.
Subjects:
Online Access:Click to view e-book
Holy Cross Note:Loaded electronically.
Electronic access restricted to members of the Holy Cross Community.