Success Factors of Regional Strategies for Multinational Corporations Appropriate Degrees of Management Autonomy and Product Adaptation / by Patrick Heinecke.

This work examines the factors that drive the success of Multinational Corporations (MNCs) in their pursuit of regional strategies. The author develops a comprehensive regional success factor model, by which the effects of regional management autonomy and regional product and service adaptation on t...

Full description

Saved in:
Bibliographic Details
Main Author: Heinecke, Patrick (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Heidelberg : Physica-Verlag HD : Imprint: Physica, 2011.
Edition:1st ed. 2011.
Series:Contributions to Management Science,
Springer eBook Collection.
Subjects:
Online Access:Click to view e-book
Holy Cross Note:Loaded electronically.
Electronic access restricted to members of the Holy Cross Community.
Table of Contents:
  • Part I: Theoretical Setting for Regional Strategies and Regional Success
  • 1 Introduction
  • 2 Theoretical Foundation and Literature Review
  • Part II: Development of a Regional Success Factor Model for the Analysis of the Regional Strategy-Success Relationship
  • 3 Structural Equation Methodology
  • 4 Regional Success Factor Model
  • Part III: Success Factors of Regional Strategies: A New Perspective on the Geographic Competitiveness of Multinational Corporations
  • 5 Research Design and Research Methodology
  • 6 Empirical Results
  • 7 Discussion of Results and Implications
  • 8 Conclusions
  • 9 Appendix.