Wine Queens Understanding the Role of Women in Wine Marketing

Wine Queens Understanding the Role of Women in Wine Marketing / by Mojca Ramšak.

This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty...

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Bibliographic Details
Main Author: Ramšak, Mojca (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2015.
Edition:1st ed. 2015.
Series:SpringerBriefs in Business,
Springer eBook Collection.
Subjects:
Marketing.
Sociology.
Cultural heritage.
Tourism.
Management.
Electronic resources (E-books)
Online Access:Click to view e-book
Holy Cross Note:Loaded electronically.
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Call Number: E-Book
Status: Available

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