Bricks to Clicks Why Some Brands Will Thrive in E-Commerce and Others Won't

Bricks to Clicks Why Some Brands Will Thrive in E-Commerce and Others Won't / by David Feinleib.

Learn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competi...

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Bibliographic Details
Main Author: Feinleib, David (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Berkeley, CA : Apress : Imprint: Apress, 2017.
Edition:1st ed. 2017.
Series:Springer eBook Collection.
Subjects:
Internet marketing.
Branding (Marketing).
Public relations.
Electronic resources (E-books)
Online Access:Click to view e-book
Holy Cross Note:Loaded electronically.
Electronic access restricted to members of the Holy Cross Community.
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Call Number: E-Book
Status: Available

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