Cross-Cultural Personal Selling Agents’ Competences in International Personal Selling of Services

Cross-Cultural Personal Selling Agents’ Competences in International Personal Selling of Services / by Anna Antczak, Barbara A. Sypniewska.

Providing in-depth analysis, this book enables readers to understand the theoretical aspects of personal selling and explores the difficulties of selling services which are sensitive to cultural, age and gender differences, and to customers originating from diverse cultural zones. Agents and persona...

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Bibliographic Details
Main Authors: Antczak, Anna (Author), Sypniewska, Barbara A. (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
Edition:1st ed. 2017.
Series:Springer eBook Collection.
Subjects:
Marketing.
International business enterprises—Cross-cultural studies.
Globalization.
Markets.
Service industries.
Project management.
Electronic resources (E-books)
Online Access:Click to view e-book
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Call Number: E-Book
Status: Available

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