eBusiness & eCommerce Managing the Digital Value Chain

eBusiness & eCommerce Managing the Digital Value Chain / by Andreas Meier, Henrik Stormer.

This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management. In addition to bu...

Full description

Saved in:
Bibliographic Details
Main Authors: Meier, Andreas (Author), Stormer, Henrik (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2009.
Edition:1st ed. 2009.
Series:Springer eBook Collection.
Subjects:
Information technology.
Business—Data processing.
E-commerce.
Organization.
Planning.
Electronic resources (E-books)
Online Access:Click to view e-book
Holy Cross Note:Loaded electronically.
Electronic access restricted to members of the Holy Cross Community.
Login for hold information

‌

Click to view e-book

Online

Holdings details from Online
Call Number: E-Book
Status: Available

Similar Items