Consumer Demographics and Behaviour Markets are People

Consumer Demographics and Behaviour Markets are People / by Jo M. Martins, Farhat Yusuf, David A. Swanson.

This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. It is also a book for teachers and students of consumer behaviour to grasp the impor...

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Bibliographic Details
Main Authors: Martins, Jo M. (Author), Yusuf, Farhat (Author), Swanson, David A. (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Dordrecht : Springer Netherlands : Imprint: Springer, 2012.
Edition:1st ed. 2012.
Series:The Springer Series on Demographic Methods and Population Analysis, 30
Springer eBook Collection.
Subjects:
Demography.
Population.
Marketing.
Electronic resources (E-books)
Online Access:Click to view e-book
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Call Number: E-Book
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