Transformational Sales Making a Difference with Strategic Customers

Transformational Sales Making a Difference with Strategic Customers / by Philip Kotler, Marian Dingena, Waldemar Pfoertsch.

Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational change and business transformation...

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Dingena, Marian (Author), Pfoertsch, Waldemar (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2016.
Edition:1st ed. 2016.
Series:Springer eBook Collection.
Subjects:
Leadership.
Marketing.
Sales management.
Engineering economics.
Engineering economy.
Electronic resources (E-books)
Online Access:Click to view e-book
Holy Cross Note:Loaded electronically.
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Call Number: E-Book
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