Foreign Direct Investment Inflows Into the South East European Media Market Towards a Hybrid Business Model

Foreign Direct Investment Inflows Into the South East European Media Market Towards a Hybrid Business Model / by Zvezdan Vukanović.

This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their med...

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Bibliographic Details
Main Author: Vukanović, Zvezdan (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2016.
Edition:1st ed. 2016.
Series:Media Business and Innovation,
Springer eBook Collection.
Subjects:
Industrial management.
Entrepreneurship.
Communication.
Sociology.
Globalization.
Markets.
Industrial organization.
International economics.
Electronic resources (E-books)
Online Access:Click to view e-book
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Call Number: E-Book
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