Electronic Word of Mouth (eWOM) in the Marketing Context A State of the Art Analysis and Future Directions

Electronic Word of Mouth (eWOM) in the Marketing Context A State of the Art Analysis and Future Directions / by Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams.

This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book...

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Bibliographic Details
Main Authors: Ismagilova, Elvira (Author), Dwivedi, Yogesh K. (Author), Slade, Emma (Author), Williams, Michael D. (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2017.
Edition:1st ed. 2017.
Series:SpringerBriefs in Business,
Springer eBook Collection.
Subjects:
Management information systems.
Internet marketing.
Application software.
Electronic resources (E-books)
Online Access:Click to view e-book
Holy Cross Note:Loaded electronically.
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Call Number: E-Book
Status: Available

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