Fuzzy Classification of Online Customers

Fuzzy Classification of Online Customers by Nicolas Werro.

This book introduces a fuzzy classification approach, which combines relational databases with fuzzy logic for more effective and powerful customer relationship management (CRM). It shows the benefits of a fuzzy classification in contrast to the traditional sharp evaluation of customers for the acqu...

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Bibliographic Details
Main Author: Werro, Nicolas (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2015.
Edition:1st ed. 2015.
Series:Fuzzy Management Methods,
Springer eBook Collection.
Subjects:
Information technology.
Business—Data processing.
E-commerce.
Marketing.
Sales management.
Electronic resources (E-books)
Online Access:Click to view e-book
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Call Number: E-Book
Status: Available

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