Mobile Marketing Channel Online Consumer Behavior

Mobile Marketing Channel Online Consumer Behavior / by Mahmud Akhter Shareef, Yogesh K. Dwivedi, Vinod Kumar.

This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, an...

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Bibliographic Details
Main Authors: Shareef, Mahmud Akhter (Author), Dwivedi, Yogesh K. (Author), Kumar, Vinod (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2016.
Edition:1st ed. 2016.
Series:SpringerBriefs in Business,
Springer eBook Collection.
Subjects:
Management information systems.
Marketing.
Application software.
Electronic resources (E-books)
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