Business Project Management and Marketing Mastering Business Markets

Business Project Management and Marketing Mastering Business Markets / edited by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger.

Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineeri...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Kleinaltenkamp, Michael (Editor), Plinke, Wulff (Editor), Geiger, Ingmar (Editor)
Format: eBook
Language:English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2016.
Edition:1st ed. 2016.
Series:Springer Texts in Business and Economics,
Springer eBook Collection.
Subjects:
Marketing.
Project management.
Accounting.
Bookkeeping .
Organization.
Planning.
Electronic resources (E-books)
Online Access:Click to view e-book
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Call Number: E-Book
Status: Available

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