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|a 10.1007/978-3-662-48507-1
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|a Business Project Management and Marketing
|h [electronic resource] :
|b Mastering Business Markets /
|c edited by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger.
|
| 250 |
|
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|a 1st ed. 2016.
|
| 264 |
|
1 |
|a Berlin, Heidelberg :
|b Springer Berlin Heidelberg :
|b Imprint: Springer,
|c 2016.
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| 300 |
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|a VII, 399 p. 142 illus.
|b online resource.
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|a Springer Texts in Business and Economics,
|x 2192-4333
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|a Springer eBook Collection
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| 505 |
0 |
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|a Order Management -- Inquiry Evaluation and Proposal Preparation -- Pricing and Revenue Planning in the Project Business -- Order Financing and Financial Engineering -- Contract Management -- Negotiation Management -- Project Management -- Project Cooperation.
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| 520 |
|
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|a Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide. .
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| 590 |
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|a Loaded electronically.
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| 590 |
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|a Electronic access restricted to members of the Holy Cross Community.
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| 650 |
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|a Marketing.
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| 650 |
|
0 |
|a Project management.
|
| 650 |
|
0 |
|a Accounting.
|
| 650 |
|
0 |
|a Bookkeeping .
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| 650 |
|
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|a Organization.
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| 650 |
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|a Planning.
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| 690 |
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|a Electronic resources (E-books)
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| 700 |
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|a Kleinaltenkamp, Michael.
|e editor.
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| 700 |
1 |
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|a Plinke, Wulff.
|e editor.
|4 edt
|4 http://id.loc.gov/vocabulary/relators/edt
|
| 700 |
1 |
|
|a Geiger, Ingmar.
|e editor.
|4 edt
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| 710 |
2 |
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|a SpringerLink (Online service)
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| 830 |
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|a Springer Texts in Business and Economics,
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|a Springer eBook Collection.
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