National Brands and Private Labels in Retailing First International Symposium NB&PL, Barcelona, June 2014

National Brands and Private Labels in Retailing First International Symposium NB&PL, Barcelona, June 2014 / edited by Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Irene Esteban-Millat, Juan Antonio Mondéjar-Jiménez.

The 2014 International Symposium on Advances in National Brands & Private Labels in Retailing is believed to be the first international forum to present and discuss original, rigorous and significant contributions on such issues. The three-day event aimed to bring together researchers working in...

Full description

Saved in:
Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Gázquez-Abad, Juan Carlos (Editor), Martínez-López, Francisco J. (Editor), Esteban-Millat, Irene (Editor), Mondéjar-Jiménez, Juan Antonio (Editor)
Format: eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2014.
Edition:1st ed. 2014.
Series:Springer Proceedings in Business and Economics,
Springer eBook Collection.
Subjects:
Marketing.
Sales management.
Electronic resources (E-books)
Online Access:Click to view e-book
Holy Cross Note:Loaded electronically.
Electronic access restricted to members of the Holy Cross Community.
Login for hold information

‌

Click to view e-book

Online

Holdings details from Online
Call Number: E-Book
Status: Available

Similar Items