Top Down Innovation

Top Down Innovation edited by Mary J. Cronin.

This Brief focuses on strategies for innovation. Top-Down Innovation discusses the barriers to successful organizational and product innovation, distills the leading theories about how to foster innovation, and presents six case studies of well-known brands that have succeeded (and in one case faile...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Cronin, Mary J. (Editor)
Format: eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2014.
Edition:1st ed. 2014.
Series:SpringerBriefs in Business,
Springer eBook Collection.
Subjects:
Business.
Management science.
Management.
Industrial management.
Electronic resources (E-books)
Online Access:Click to view e-book
Holy Cross Note:Loaded electronically.
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Call Number: E-Book
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