Strategic Innovative Marketing 4th IC-SIM, Mykonos, Greece 2015

Strategic Innovative Marketing 4th IC-SIM, Mykonos, Greece 2015 / edited by Androniki Kavoura, Damianos P. Sakas, Petros Tomaras.

This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Kavoura, Androniki (Editor), Sakas, Damianos P. (Editor), Tomaras, Petros (Editor)
Format: eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2017.
Edition:1st ed. 2017.
Series:Springer Proceedings in Business and Economics,
Springer eBook Collection.
Subjects:
Information technology.
Business—Data processing.
Marketing.
Application software.
Electronic resources (E-books)
Online Access:Click to view e-book
Holy Cross Note:Loaded electronically.
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Call Number: E-Book
Status: Available

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