Strategic Marketing and Innovation for Indian MSMEs

Strategic Marketing and Innovation for Indian MSMEs by R. Srinivasan, C.P. Lohith.

This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and service...

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Bibliographic Details
Main Authors: Srinivasan, R. (Author), Lohith, C.P (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Singapore : Springer Singapore : Imprint: Springer, 2017.
Edition:1st ed. 2017.
Series:India Studies in Business and Economics,
Springer eBook Collection.
Subjects:
Management.
Industrial management.
Market research.
Development economics.
Economic policy.
Electronic resources (E-books)
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