Mathematical Models of Distribution Channels

Mathematical Models of Distribution Channels by Charles A. Ingene, Mark E. Parry.

Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology...

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Bibliographic Details
Main Authors: Ingene, Charles A. (Author), Parry, Mark E. (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: New York, NY : Springer US : Imprint: Springer, 2005.
Edition:1st ed. 2005.
Series:International Series in Quantitative Marketing, 17
Springer eBook Collection.
Subjects:
Business.
Management science.
Marketing.
Microeconomics.
Operations research.
Decision making.
Electronic resources (E-books)
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Call Number: E-Book
Status: Available

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