Customer Co-Design A Study in the Mass Customization Industry

Customer Co-Design A Study in the Mass Customization Industry / by Stefan R. Thallmaier.

Stefan R. Thallmaier’s investigation enables mass customization businesses to better understand how co-design increases customers’ value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) a...

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Bibliographic Details
Main Author: Thallmaier, Stefan R. (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015.
Edition:1st ed. 2015.
Series:Markt- und Unternehmensentwicklung Markets and Organisations
Springer eBook Collection.
Subjects:
Management.
Industrial management.
Market research.
Sales management.
Electronic resources (E-books)
Online Access:Click to view e-book
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Call Number: E-Book
Status: Available

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