The Preference-Driven Lead User Method for New Product Development A Comprehensive Way to Stimulate Innovations with Internal and External Sources

The Preference-Driven Lead User Method for New Product Development A Comprehensive Way to Stimulate Innovations with Internal and External Sources / by Alexander Sänn.

Alexander Sänn presents a functional method based on lead user method, preference measurement, and recommendations using collaborative filtering. The introduced method in this book stimulates input from internal and external sources, predicts basic customers’ acceptance, and evaluates this input aga...

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Bibliographic Details
Main Author: Sänn, Alexander (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2017.
Edition:1st ed. 2017.
Series:Forschungs-/Entwicklungs-/Innovations-Management
Springer eBook Collection.
Subjects:
Economic policy.
Management.
Industrial management.
Information technology.
Business—Data processing.
Electronic resources (E-books)
Online Access:Click to view e-book
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Call Number: E-Book
Status: Available

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