Revenue Management and Survival Analysis in the Automobile Industry

Revenue Management and Survival Analysis in the Automobile Industry by André Jerenz.

Today, the automobile industry is faced by increasing price competition while profit margins are shrinking. The used car sector is affected the most, amplified by excess supply in day registrations and the impact of the continuing rebate war in the new car sector. André Jerenz develops a price-based...

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Bibliographic Details
Main Author: Jerenz, André (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2008.
Edition:1st ed. 2008.
Series:Springer eBook Collection.
Subjects:
Business.
Management science.
Marketing.
Operations research.
Decision making.
Electronic resources (E-books)
Online Access:Click to view e-book
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Call Number: E-Book
Status: Available

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