Customer winback : how to recapture lost customers and keep them loyal / Jill Griffin, Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers.
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business i...
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