The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth / by George Silverman.

How to harness the awesome power of "word of mouth."

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Bibliographic Details
Main Author:	Silverman, George, 1942-
Format:	eBook
Language:	English
Published:	New York : AMACOM, 2001.
Subjects:	Word-of-mouth advertising. Marketing. marketing. BUSINESS & ECONOMICS > Marketing > General. BUSINESS & ECONOMICS > Distribution. Marketing Word-of-mouth advertising
Online Access:	Click for online access

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Holdings details from Online
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