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|2 bisacsh
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|2 bisacsh
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| 049 |
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|a HCDD
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| 100 |
1 |
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|a Silverman, George,
|d 1942-
|1 https://id.oclc.org/worldcat/entity/E39PCjDq4BkKGVWmXWmg4WBdPP
|
| 245 |
1 |
4 |
|a The secrets of word-of-mouth marketing :
|b how to trigger exponential sales through runaway word of mouth /
|c by George Silverman.
|
| 260 |
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|a New York :
|b AMACOM,
|c 2001.
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| 300 |
|
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|a 1 online resource (xii, 258 pages)
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a computer
|b c
|2 rdamedia
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| 338 |
|
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|a online resource
|b cr
|2 rdacarrier
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| 500 |
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|a Includes index.
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| 520 |
|
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|a How to harness the awesome power of "word of mouth."
|
| 588 |
0 |
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|a Print version record.
|
| 505 |
0 |
0 |
|t Prologue: The Calf-Path --
|g Ch. 1.
|t Dominating Your Market by Shortening the Customer Decision Cycle --
|g Ch. 2.
|t The Power of Word of Mouth --
|g Ch. 3.
|t The Nine Levels of Word of Mouth --
|g Ch. 4.
|t Harnessing Word of Mouth --
|g Ch. 5.
|t Using Word of Mouth to Speed the Decision Process --
|g Ch. 6.
|t Delivering the Message --
|g Ch. 7.
|t Viral Marketing --
|g Ch. 8.
|t Researching Word of Mouth --
|g Ch. 9.
|t Constructing a Word-of-Mouth Campaign --
|g Ch. 10.
|t Word of Mouth, the "Tried and True" Way --
|g Ch. 11.
|t Campaign Methods That Work Best --
|g Ch. 12.
|t Practical Tips and Suggestions --
|g Ch. 13.
|t The Secrets of Word-of-Mouth Marketing --
|g Ch. 14.
|t An Allegory: The Emperor's New Marketing --
|g Ch. 15.
|t The Future --
|g App. A.
|t What Drives People to Web Sites.
|
| 546 |
|
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|a English.
|
| 650 |
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0 |
|a Word-of-mouth advertising.
|
| 650 |
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0 |
|a Marketing.
|
| 650 |
|
7 |
|a marketing.
|2 aat
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Marketing
|x General.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Distribution.
|2 bisacsh
|
| 650 |
|
7 |
|a Marketing
|2 fast
|
| 650 |
|
7 |
|a Word-of-mouth advertising
|2 fast
|
| 758 |
|
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|i has work:
|a The secrets of word-of-mouth marketing (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCFKktwvwqxcqj7QW889rWP
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 776 |
0 |
8 |
|i Print version:
|a Silverman, George, 1942-
|t Secrets of word-of-mouth marketing.
|d New York : AMACOM, 2001
|z 0814470726
|w (DLC) 00067635
|w (OCoLC)45487490
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=243080
|y Click for online access
|
| 903 |
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|a EBC-AC
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| 994 |
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|a 92
|b HCD
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