Advertising and identity in Europe : the I of the beholder / edited by Jackie Cannon, Patricia Anne Odber de Baubeta, Robin Warner.
As European Business ties develop, how are they reflected in the way companies promote themselves? And as our sense of group identity is broken down by global communications technologies, how do adverts continue to target mass audiences? This is the first analysis of the impact of adverstising, in t...
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Bibliographic Details
| Other Authors: |
Cannon, Jackie,
Baubeta, Patricia Anne Odber de, 1953-,
Warner, Ian Robin, 1940- |
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| Format: | eBook
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| Language: | English |
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| Published: |
Bristol, UK ; Portland, OR :
Intellect,
2000.
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| Subjects: | |
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| Online Access: | Click for online access
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