Conquering consumerspace : marketing strategies for a branded world / Michael R. Solomon.

Welcome to consumerspace, where reality is branded, life and commerce are indistinguishable, and we are what we buy.

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Bibliographic Details
Main Author:	Solomon, Michael R.
Format:	eBook
Language:	English
Published:	New York : AMACOM, ©2003.
Subjects:	Branding (Marketing) Consumers' preferences. Customer relations. branding. BUSINESS & ECONOMICS > Advertising & Promotion. Consumers' preferences Customer relations
Online Access:	Click for online access

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Status:	Available

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