The behavioral advantage : what the smartest, most successful companies do differently to win in the B2B arena / Terry R. Bacon and David G. Pugh.
In their book Winning Behavior, Terry Bacon and David Pugh showed how great companies outperform good ones through "behavioral differentiation"--Going beyond superior products and dependable service to connect with customers at every touchpoint. The Behavioral Advantage broadens the concep...
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