Advertising to children on TV : content, impact, and regulation / Barrie Gunter, Caroline Oates, and Mark Blades.

The growth of TV platforms in terrestrial, satellite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialisation through advertising on media that have not previously been exploited. This book looks to the future in considering how effecti...

Full description

Saved in:
Bibliographic Details
Main Author: Gunter, Barrie
Other Authors: Oates, Caroline, Blades, Mark
Format: eBook
Published: Mahwah, N.J. : Lawrence Erlbaum, ©2005.
Online Access:Click for online access