Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson.

Using wireless technology to create a new kind of brand relationship with customers.

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Bibliographic Details
Main Author:	Mathieson, Rick
Corporate Author:	American Management Association
Format:	eBook
Language:	English
Published:	New York : AMACOM, ©2005.
Subjects:	Mobile commerce. Product management. BUSINESS & ECONOMICS > Marketing > Telemarketing. BUSINESS & ECONOMICS > Marketing > Multilevel. BUSINESS & ECONOMICS > Mail Order. BUSINESS & ECONOMICS > Marketing > Direct. BUSINESS & ECONOMICS > E-Commerce > Internet Marketing. Mobile commerce Product management Marketing. Reclame. Draadloze communicatie.
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Status:	Available

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