Brands : the logos of the global economy

Brands : the logos of the global economy / Celia Lury.

Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.

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Bibliographic Details
Main Author: Lury, Celia (Author)
Format: eBook
Language:English
Published: London ; New York : Routledge, Taylor & Francis Group, 2004.
Series:International library of sociology.
Subjects:
Brand name products.
Business names.
Marketing.
Globalization > Economic aspects.
Logos (Symbols)
Consumption (Economics) > Social aspects.
marketing.
logos.
globalism.
BUSINESS & ECONOMICS > Advertising & Promotion.
Consumption (Economics) > Social aspects
Brand name products
Business names
Globalization > Economic aspects
Marketing
Internationalisierung
Marke
Merken.
Internationalisatie.
Economische aspecten.
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