Brands : the logos of the global economy

Brands : the logos of the global economy / Celia Lury.

Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.

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Bibliographic Details
Main Author:	Lury, Celia (Author)
Format:	eBook
Language:	English
Published:	London ; New York : Routledge, Taylor & Francis Group, 2004.
Series:	International library of sociology.
Subjects:	Brand name products. Business names. Marketing. Globalization > Economic aspects. Logos (Symbols) Consumption (Economics) > Social aspects. marketing. logos. globalism. BUSINESS & ECONOMICS > Advertising & Promotion. Consumption (Economics) > Social aspects Brand name products Business names Globalization > Economic aspects Marketing Internationalisierung Marke Merken. Internationalisatie. Economische aspecten.
Online Access:	Click for online access

Table of Contents:

Just do what?
Marketing as a performative discipline and the emergence of the brand
The interface of the brand
Logos
The brand as a property form of relationality
Interactivity
The objectivity of the brand.