Flavor of the month : why smart people fall for fads / Joel Best.

Joel Best explores the range of institutional fads, analyses the features of our culture that foster them, and identifies the major stages of the fad cycle: emerging, surging, and purging. He examines the causes and consequences of fads and suggests ways of fad-proofing our institutions.

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Bibliographic Details
Main Author: Best, Joel
Format: eBook
Language:English
Published: Berkeley : University of California Press, ©2006.
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