Reflections on business-to-business marketing in the twenty-first century / Judy Zolkiewski.
In the first decade of the 21st century we can now look back and reflect on how perceptions of and research into industrial markets (or should we call them B2B markets?) have changed and developed. In this e-book of the European Journal of Marketing, we attempt, through our selection of papers, to c...
Full description
Saved in: