Reflections on business-to-business marketing in the twenty-first century

Reflections on business-to-business marketing in the twenty-first century / Judy Zolkiewski.

In the first decade of the 21st century we can now look back and reflect on how perceptions of and research into industrial markets (or should we call them B2B markets?) have changed and developed. In this e-book of the European Journal of Marketing, we attempt, through our selection of papers, to c...

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Bibliographic Details
Other Authors: Zolkiewski, Judy
Format: eBook
Language:English
Published: Bradford, England : Emerald Group Pub., ©2006.
Series:European journal of marketing ; v. 40, no. 3/4.
Subjects:
Marketing.
Industrial marketing.
marketing.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Exports & Imports.
Industrial marketing
Marketing
Online Access:Click for online access
Table of Contents:
  • IMP
  • some things achieved: much more to do / David Ford and Hå̊kan Hå̊kansson
  • Discovering market networks / Lars-Gunnar Matisson and Jan Johanson
  • Research in relationship marketing: antecedents, traditions and integration / Vasco Eiriz and Dom Wilson
  • Matching high-tech and high-touch in supplier-customer relationships / Thomas Ritter and Achim Walter
  • Relationship value and relationship quality: broadening the nomological network of business-to-business relationships / Wolfgang Ulaga and Andreas Eggert
  • Ethics and value creation in business research: comparing two approaches / Lise-Lotte Lindfelte and Jan-Ake Törnroos
  • Measuring relational norms: some methodological issues / Keith J. Blois and Bjoern S. Ivens
  • Suppliers' willingness to end unprofitable customer relationships: an exploratory investigation in the German mechanical engineering sector / Sabrina Helm, Ludger Rolfes and Bernd Günter
  • Conceptualizing, delineating and analysing business networks / Franz Prenkert and Lars Hallén
  • Network pictures: concepts and representations / Stephan C. Henneberg, Stefanos Mouzas and Pete Naudé
  • Assessing the impact of culture on relationship creation and network formation in emerging Asian markets / Richard Fletcher and Tony Fang.

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