Health care marketing

Health care marketing / guest editor, Benn Greenspan.

About the guest editor. Benn Greenspan has been the President andCEO of the Sinai Health System since January 1991. He heldnumerous positions within the growing Sinai Health System for 15years before he became the CEO. During his tenure as CEO, MountSinai Hospital won the Foster McGaw prize - the in...

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Bibliographic Details
Other Authors: Greenspan, Benn
Format: eBook
Language:English
Published: Bradford, England : Emerald Group Pub., ©2002.
Series:Journal of consumer marketing ; v. 19, no. 7.
Subjects:
Marketing.
Medical care > Marketing.
marketing.
MEDICAL > Administration.
MEDICAL > Practice Management & Reimbursement.
Marketing
Medical care > Marketing
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