Media and audiences : new perspectives / Karen Ross and Virginia Nightingale.

"A simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century!"--"European Journal of Communication." How has the concept of 'the audience' changed over the past 50 years? How do audiences become producers an...

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Bibliographic Details
Main Author: Ross, Karen, 1957-
Other Authors: Nightingale, Virginia
Format: eBook
Language:English
Published: Maidenhead : Open University Press, 2003.
Series:Issues in cultural and media studies.
Subjects:
Online Access:Click for online access