Mobile customer relationship management

Mobile customer relationship management / guest editor, Ragnar Schierholz.

This e-book deals with the application of mobile business concepts and technologies in the domain of customer relationship management, or mCRM. (Examples include mobile marketing campaigns, mobile sales reporting, mobile ticketing, and product related mobile information services.) The e-book aims to...

Full description

Saved in:
Bibliographic Details
Other Authors: Schierholz, Ragnar
Format: eBook
Language:English
Published: [Bradford, England] : Emerald, 2007.
Series:Business process management journal ; v. 13, no. 6.
Subjects:
Mobile commerce > Case studies.
Customer relations > Management > Case studies.
BUSINESS & ECONOMICS > Customer Relations.
Customer relations > Management
Mobile commerce
Case studies
Online Access:Click for online access
Table of Contents:
  • Cover; CONTENTS; EDITORIAL BOARD; Guest editorial; Mobile customer relationship management: an exploratory analysis of Italian applications; Mobile customer relationship management: underlying issues and challenges; Internet vs mobile banking: comparing customer value perceptions; Contextual perceived value?; SMS advertising, permission and the consumer: a study; Mobilizing customer relationship management; Mobile technology in field customer service; The role and impact of business process management in enterprise systems implementation; Awards for Excellence.

Similar Items