Subliminal persuasion : influence & marketing secrets they don't want you to know / Dave Lakhani.

Every day you make purchasing decisions based on unconscious beliefs and biases you don't even know you have. Great marketers and persuaders know how to convince you to buy a product without your knowing it. The power of subliminal persuasion can move markets and control consumers. If you'...

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Bibliographic Details
Main Author: Lakhani, Dave, 1965-
Format: eBook
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, ©2008.
Subjects:
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