Subliminal persuasion : influence & marketing secrets they don't want you to know

Subliminal persuasion : influence & marketing secrets they don't want you to know / Dave Lakhani.

Every day you make purchasing decisions based on unconscious beliefs and biases you don't even know you have. Great marketers and persuaders know how to convince you to buy a product without your knowing it. The power of subliminal persuasion can move markets and control consumers. If you'...

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Bibliographic Details
Main Author: Lakhani, Dave, 1965-
Format: eBook
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, ©2008.
Subjects:
Subliminal advertising.
Subliminal projection.
Marketing > Psychological aspects.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Marketing > Psychological aspects
Subliminal advertising
Subliminal projection
Academic theses.
Thèses et écrits académiques.
Online Access:Click for online access
Table of Contents:
  • Creating message contagion
  • Leverage applied propaganda
  • Position and package your legend
  • Control the emotion and the content
  • Get a real endorsement
  • Understand beliefs and true believers
  • Harness the power of the people's media
  • Deliver the experience
  • The subliminal power of words
  • Creating a cult following
  • Seduction.

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