Managing network resources : alliances, affiliations and other relational assets / Ranjay Gulati.

Today's firms are increasingly embedded in networks of alliances that influence their behavior and performance. Ranjay Gulati examines the 'network resources' that arise from these ties, how successful firms manage these, and how they influence strategy, access to resources, and perce...

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Bibliographic Details
Main Author: Gulati, Ranjay
Format: eBook
Language:English
Published: Oxford ; New York : Oxford University Press, 2007.
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