Renewing Unilever : transformation and tradition / Geoffrey Jones.

Unilever is one of the world's largest suppliers of fast moving consumer goods in foods, home and personal care. It operates in over 100 countries. Its scope and scale make it a unique global corporation. Yet the story of Unilever is not simply a tale of corporate evolution: Unilever is a corpo...

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Bibliographic Details
Main Author: Jones, Geoffrey, 1952-
Format: eBook
Language:English
Published: Oxford ; New York : Oxford University Press, 2005.
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