Corporate cultures and global brands

Corporate cultures and global brands / edited by Albrecht Rothacher.

This interesting book covers the development of 19 prominent European, American and Asian companies from their humble origins to their current status as global operators. The case studies review the changes of their corporate structures and the successes and failures of their marketing and branding...

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Bibliographic Details
Other Authors: Rothacher, Albrecht
Format: eBook
Language:English
Published: Singapore : World Scientific Pub., ©2004.
Subjects:
Brand name products > Management > Congresses.
Branding (Marketing) > Congresses.
Corporate culture > Congresses.
Corporate image > Congresses.
Competition, International > Congresses.
Brand name products > Marketing > Congresses.
BUSINESS & ECONOMICS > Advertising & Promotion.
Brand name products > Management
Branding (Marketing)
Competition, International
Corporate culture
Corporate image
Organisatiecultuur.
Merken.
Internationale ondernemingen.
Corporate identity.
Conference papers and proceedings
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Status: Available

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